Privacy Policy
I. Basic provisions
The personal data controller referred to in Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as 'GDPR') is Daniel Vlček. IR 87314894
with its registered office at Lidická 1555/22, Jablonec nad Nisou 466 01 .. (hereinafter referred to as the “Administrator”).
Administrator contact information is
Address: Lidická 1555/22


Telephone Number: +420 608 847 408

Personal data means all information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a particular identifier, such as name, identification number, location information, network identifier or one or more specific physical, physiological, genetic, psychological, economic, cultural or the social identity of this natural person.
The controller did not appoint a Data Protection Officer.
II. Sources and categories of processed personal data
The Administrator processes the personal information you provided to him or the personal information that the Administrator obtained as a result of your order.
The administrator processes your identification and contact information and the data necessary for the performance of the contract.
III. Legal reason and purpose of personal data processing
The legal reason for processing personal data is
performance of the contract between you and the administrator pursuant to Art. (b) GDPR;
the legitimate interest of the controller in the provision of direct marketing (in particular for sending commercial messages and newsletters) pursuant to Article 6 (1) (a); (f) GDPR;
Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial messages and newsletters) pursuant to Art. a) GDPR in conjunction with Section 7 (2) of Act No. 480/2004 Coll., on Certain Information Society Services, in the absence of an order for goods or services.
The purpose of the processing of personal data is:
processing your order and exercising the rights and obligations arising from the contractual relationship between you and the administrator; when ordering, personal information is required for successful order processing (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or
sending business messages and doing other marketing activities.
There is no automatic individual decision-making within the meaning of Article 22 of the GDPR. You have given your explicit consent to such processing.
IV. Data retention period
The administrator keeps personal data
for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Administrator and to assert claims arising from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).
for as long as the consent to the processing of personal data for marketing purposes is withdrawn, no later than…. years, if the personal data are processed by consent.
After the personal data retention period has expired, the controller will delete the personal data.
V. Recipients of personal data (subcontractors of the controller)
The recipients of personal data are persons
involved in the delivery of goods / services / payments under contract,
providing e-shop operation services and other services related to e-shop operation,
providing marketing services.
The controller does not intend to transfer personal data to a third country (to a non-EU country) or to an international organization.
Operated services providing marketing and support services
Google analytics - Records cookies and web usage
Google Adwords - Records cookies and web usage
Google Purchases - Request a review, logs email if you agree in the order process
Heureka - records purchase conversions and email for "Verified by customers"
Zboží.cz - records purchase conversions and email
Sklik - Records cookies, web usage, purchase conversions
VI. Your rights
Under the conditions set out in GDPR you have
the right of access to his personal data pursuant to Article 15 of the GDPR,
the right to correct personal data pursuant to Article 16 of the GDPR, or the restriction of processing pursuant to Article 18 of the GDPR.
the right to have personal data deleted pursuant to Article 17 of the GDPR.
the right to object to processing under Article 21 of the GDPR; and
the right to data portability under Article 20 of the GDPR.
the right to withdraw consent to the processing in writing or electronically to the address or email of the administrator specified in Article III hereof. You can revoke consent at any time in your own customer account.
You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.
VII. Terms of personal data security
The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.
The administrator has taken technical measures to secure data and personal data storage in paper form, especially secure / encrypted access to the web, encrypting customer passwords in the database, regular system updates, regular system backups.
The Administrator declares that to personal data